A PR Webinar

Lessons from a journalist: How to

secure press coverage (part I)

Want to land press coverage but unsure where to start? Or are your pitches being ignored? In this workshop, national journalist Suzanne Bearne who writes for global titles including The Guardian, The Observer and the BBC and runs The Guardian's PR and Marketing Masterclass, will explain how how knowing exactly what journalists look for in a story can lead to greater success with your pitches.

Featuring strong case-studies, this 90-minute session is aimed at anyone interested in securing media coverage, whether you're a startup, small business, organisation, charity or multinational firm. Delving into her 10 years' experience as a journalist across trade, national and consumer titles, Suzanne will offer guidance on working with the press, explain what journalists look for in a story, the creative ways (and easier) ways to land press coverage and how presenting yourself as an expert can lead to radio, TV, print and online opportunities. I also run another webinar which looks at which journalists to approach, what to include in a press release, which digital tools to use and key tips on working with journos. You can watch them both, or just the one you think you works best for you. I do recommend watching them so you can understand how best to work with journalists.

During the webinar, you'll get the chance to ask me questions.

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November 6th
19:00 GMT

Here is What You'll Discover

Insider knowledge from a national journalist

Delving into her 10 years' experience as a journalist across trade, national and consumer titles, you'll discover insider guidance on how the press works.

How presenting yourself as an expert can lead to major media coverage

Are you in an expert in vintage fashion? Coding? Virtual reality? Whatever your sector, you'll find out how knowing your industry can lead to you being featured in top publications.

The kind of stories journalists are interested in

We receive hundreds (sometimes thousands) of emails a day. Find out what kind of interesting stories we like in our inbox.

How to find unique stories within your business

Stories aren't just about a product launch. Find new ways to discover other stories journalists are interested in.

Creative ways to land press coverage

Want to feature in the press but without having to invest lots of time and energy promoting your product or company? You'll come away inspired by the countless opportunities out there.

Tips on building relationships with journalists

Find out how to kickstart or improve your relationship with the media.



Suzanne Bearne is a freelance journalist for national titles including The Observer, the BBC, and The Guardian, where she has worked as a commissioning editor. She covers everything from technology and travel to small businesses and lifestyle and has reported from Myanmar, New York and Lisbon. She has worked as a journalist for more than 10 years, working across trade, national, and consumer titles. She also runs the Guardian's PR and Marketing Masterclass in London and also hosts workshops for businesses and organisations.

She also runs a separate webinar/online video session, Lessons from a journalist: How to secure press coverage (part II) that explores:

*how to discover which journalists to approach with your story

*what to include in a press release (including case-studies of successful pitches)

*how to take advantage of digital platforms

*a two-page packed checklist of key tips when it comes to working with the media

You can book here: https://14b41924-d843-4495-81b5-e53693b6bc4b.webinarninja.com/live-webinars/147442/register

Both webinars operate separately so you can access both independently and they'll still be pretty useful.

If you have any questions, please email susiebearne@hotmail.com


"Suzanne’s masterclass is fascinating, engaging, informative and a real eye opener. In the space of 3 hours I went from a complete beginner to feeling like I knew exactly what to do to get a feature published. She gives you the top tips and all the tools you could need to be successful. Highly recommended!" - Louise, Cocoa Libre

"After a training session with freelancer Suzanne Bearne, I came away feeling completely besotted with my chosen profession. After twenty years in this job, I didn’t think there was anything I didn’t know. I know that sounds full of myself but after a certain amount of time, you can say that right? But actually, Suzanne taught me a lot of things that I’d either forgotten about, taken for granted or just hadn’t even considered." - Lynsey Walden, director, Front Door Communications

“Suzanne Bearne’s class was interesting and insightful. She used real scenarios and great examples to back up her useful tips and ideas. Came away with much more knowledge and understanding of what journalists are looking for. Would highly recommend.”

“Thanks for the masterclass - even though I’ve been in PR for a good while now it was enormously helpful to me."

November 6th
19:00 GMT